Media
JAN ZUCHOWSKI
On books, authors, AI -
And what happens next
Jan Zuchowski believes authors abandon their books far too soon.
The book is written.
The book is published.
Everybody moves on.
The publisher turns to the next title.
The publicity subsides.
The author is encouraged to write another book.
Jan believes this is precisely when the interesting
part begins.
The book is published...
NOW IT NEEDS A LIFE
A serious book deserves more than a launch. Its ideas need somewhere to travel. New readers need ways to find it. And the author must decide what happens to the thinking the book has
put into the world.
Publication is not the end of an author’s responsibility for a book.
It is the first day of its life.
INSIDE THE BRAIN OF
JAN ZUCHOWSKI
These aren’t questions Jan needs you to ask.
They’re places we might choose to begin.
NINE PLACES TO BEGIN
When does an author actually lose control of a book?
What’s wrong with the idea of the book launch?
Can AI make an author more original rather than less original?
Why shouldn’t authors ask AI to write for them?
Is “build your personal brand” actually terrible advice?
Can an author spend years writing a book and still not understand what it is really about?
What have you changed your mind about?
What are you trying to protect?
What do you want a book to be capable of?
THERE ARE PLENTY MORE
DOWNLOAD THE QUESTIONS MENU →
FIVE PLACES
WE COULD START
01
THE AFTERLIFE OF A BOOK
What happens when publication stops being the finish line?
02
THE READERS WHO ARRIVE LATE
Could the most important reader find your book five years after it appears?
03
AI WITHOUT ABDICATION
What should an author never hand over to a machine?
04
AUTHORITY WITHOUT PERFORMANCE
Must every author become a personal brand?
05
THE AUTHOR AS HOST
What changes when an author stops chasing attention and creates somewhere worth arriving?
JAN, BRIEFLY.
Jan Zuchowski has spent more than fifteen years working with authors, publishers and creative organisations, helping develop books, publishing strategies and long-term author careers.
He is the creator of Author in Command.
THE MEDIA PACK
Biography, programme information, conversation
territories and practical details.
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THE QUESTIONS MENU
A larger—and occasionally less predictable — collection
of places the conversation might begin.
DOWNLOAD THE QUESTIONS MENU →
ONE LAST QUESTION
WHAT MIGHT WE TALK ABOUT?
Jan is available for podcasts, interviews, panels, editorial
features and other thoughtful forms of exchange.